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Monday, October 21, 2013

4:00 p.m. - 4:30 p.m.
Track: Master Data Management: PIM & RDM Track View Track

CASE STUDY: PRODUCT MASTER FOR E-COMMERCE

Kadima Lonji, Director of Global e-Commerce, OAKLEY INC.

Oakley, Inc. is a sport and lifestyle brand, manufacturing and distributing high-performance sunglasses, lenses, apparel, footwear and accessories. Oakley sells their products through various channels, with a high level of customization. Product hubs are among the most challenging types of master data projects to implement. Oakley's capability to deliver custom products for every single customer was a further challenging dimension. During 2012-13, Oakley deployed a semantic-enabled MDM hub to unify product data and customization data from existing systems to ultimately deliver master data into a new e-commerce platform. Data Governance was further enabled via their MDM platform's native authoring workflows to further enable manual enrichment and localization of product data in the context of the e-commerce platform. All of this was accomplished in less than 3 months—a solid MDM foundation to ensure the smooth launch of Oakley's new e-commerce platform. In this session, you will learn how MDM made it happen via rapid, iterative implementation to deliver fast launch and continuous improvement of data quality and data governance, including:

  • Architecting an “evolutionary MDM” approach using the strengths of semantic modeling
  • Leveraging hierarchy management to address e-commerce challenges of highly complex customized products
  • Delivering agile MDM to integrate legacy ERP systems and e-commerce platforms

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