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Monday, October 21, 2013

2:00 p.m. - 2:45 p.m.
Track: Master Data Management: PIM & RDM Track View Track

TRACK KEYNOTE: IMPROVING CUSTOMER EXPERIENCE WITH DATA GOVERNANCE THROUGH PRODUCT INFORMATION MANAGEMENT

Patricia Vessey, Director - Merchandising Services, BEST BUY CO. INC., US
Harsha Kapre, Product Manager - InfoSphere MDM, IBM CORP.

$50B specialty retailer Best Buy depends upon trusted product master data to provide product information that is centralized, accurate, and consistent across the multi-national consumer electronics firms' businesses— e.g., both brick and mortar, and online. Typically, core product information is scattered across an organization leading to data that is inconsistent and inaccurate. Best Buy implemented a PIM solution in order to provide full online submission by vendors via global data synchronization (GDS) and a Vendor Portal which places ownership on vendors to get the information correct. Additionally, Best Buy has centralized the item set-up process, which leads to more accurate, consistent and timely information across the Enterprise. Recently, Best Buy has evolved their MDM program and are currently live with a new marketplace solution which has the items flowing through PIM to enable the sale of partner products on their website. This session will provide insights on data management processes and consumer relevant data management, highlighting key business advantages from applying collaborative MDM including PIM in a retail business by discussing:

  • Optimizing PIM via both internal and external collaborative practices to reduce duplicative work via automated validation checks and business process flows
  • Leveraging GDSN and Vendor Portal capabilities to drive vendor-maintained/self-service PIM which enables a smaller team to support item induction and new product introduction (NPI)
  • Applying consistent Data Governance via workflows and business rules to both internal and vendor activities to ensure trusted information

 

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