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Monday, October 21, 2013

9:00 a.m. - 9:45 a.m.

KEYNOTE: DON'T LET YOUR DATA GET SMACKED—INTRODUCING 3-D DATA MANAGEMENT

Dagmar Garcia, Sr. Manager, Marketing Operations, CITRIX
Sriraj Rajaram, EDM Practice Lead – Americas, COGNIZANT TECHNOLOGY SOLUTIONS
Naveen Sharma, AVP, EDM, Cognizant, COGNIZANT TECHNOLOGY SOLUTIONS

As social, mobile, analytics and cloud continue to disrupt business-as-usual, there is need for a new approach to data management. One that supports real-time data requirements, fast growing data volumes and evolving types of transactions. In this session, Cognizant will introduce a thought provoking approach called 3-D Data Management and talk about how it is helping organizations regain control of their information assets.

In this session, learn how Citrix, a leading provider of virtualization software, navigated through their master data challenges by applying some of the principles of 3-D Data Management.

Highlights of the session include:

  • Identifying key challenges faced during MDM implementation and how to navigate around them
  • Understanding how the converging forces of Social Data, Mobility, Big Data and Cloud are influencing the enterprise
  • Introducing the Data GRiD as a part of the 3-dimensional approach to managing enterprise data

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