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Monday, October 21, 2013

4:30 p.m. - 5:15 p.m.
Track: Master Data Management: CDI Track View Track

EXPERTS PANEL: BEST PRACTICES IN MDM FOR CUSTOMER MASTER

Moderator: Julie Langenkamp, Conference Co-Chair; Editor in Chief, INFORMATION-MANAGEMENT.COM
Frank Guastafeste, Director Global Customer Data Operations Strategy, ELSEVIER
Panelist: Christine McClary, Customer Data Architect, NATIONAL INSTRUMENTS
Panelist: Shrikant Palkar, Enterprise Architect, COSTCO WHOLESALE
Pushpak Sarkar, Corporate Vice President - Head of Data Architecture & Analytics, NEW YORK LIFE INSURANCE COMPANY
John Yelle, Vice President, Data Services, DEPOSITORY TRUST & CLEARING CORPORATION

The ability to deliver a single, trusted, shareable view of customer is universally seen as a key business strategy for commercial and public sector enterprises. While historically, many organizations and vendors originally focused on derivatives of CRM, ERP or other vertical industry solutions as their system of record, industry-leading enterprises have since moved on to multi-domain MDM, reference data management, Big Data/Social MDM and other key augmentations to that original concept. This panel will focus on answers to such questions as:

  • Establishing the seeds to grow customer data integration—e.g., compliance and risk management; cost optimization and efficiency; cross-sell, up-sell and retention
  • Determining the pace to embrace multi-domain MDM, Big Data, Cloud MDM and Social MDM
  • Rationalizing an "MDM of CUSTOMER hub" architecture with the reality of multiple ERP, CRM and other MDM hubs

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