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Thursday, July 18, 2013

2:00 PM - 2:30 PM
Track: MASTER DATA MANAGEMENT (CDI/PIM/RDM) View Track

TRACK KEYNOTE: CAN YOUR MASTER DATA MANAGEMENT STRATEGY WITHSTAND THE DATA TSUNAMI?

Gary Bahl, Sr. Manager, MDM Product Marketing & Product Management, TALEND

Sponsored by:
Talend

Having a data management strategy that can scale and still keep data integrity is one of the key challenges for any data-rich, information-led enterprise. In the 21st century, this includes most organizations. Attention to information quality remains essential. Failure to standardize and manage data of any volume, velocity or variety means that core data can rapidly get out of control. It can become harder to extract meaningful information for either for day-to-day operations or for longer-term, strategic decision making. This session will show you how a market-leading open source MDM platform with Big Data capabilities supports that strategy:

  • Improving customer experience and operational efficiencies by providing consistent experience across multiple channels
  • Leveraging increased cross-sell and upsell opportunities by aligning applications, integrations and formation
  • Applying an incremental approach to master multiple domains using an open source and standards-based MDM solution

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