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Thursday, July 18, 2013

8:30 AM - 9:30 AM


Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE

Enterprise-level governance that spans both data and process is increasingly a key requirement put forth by IT executive management. While MDM purports to span the entire master data lifecycle, business process management (BPM) claims to dominate the same for the business process lifecycle. Such dogma makes it extremely difficult to execute either MDM or BPM to their full potential which calls for yet another IT discipline via Master Data Governance (MDG) to unify these two worlds to overcome both organizational and technical issues.

Through 2013-14, mega vendors such as IBM, Informatica, Oracle and SAP intend to deliver such MDG capabilities with resultant partner chaos. Yet their vendor-centric offerings thwart the notion of heterogeneous data and process integration, and often lack pro-active capabilities and end-to-end data lifecycle management. Concurrently, best-of-breed and niche vendors look to exploit this vacuum (cross-mega vendor governance) yet are stymied by lack of resources and market traction.

For many software vendors and Global 5000 enterprises, Reference Data Management (RDM) is a relatively new offspring of MDM functionality. Such a system provides governance, process, security, and audit control around the mastering of reference data. Because reference data is used to drive key business processes and application logic, errors in reference data can have a major negative and multiplicative business impact. Increasingly, many large enterprises have begun to make RDM their initial test case or proof-of-concept for their MDM evaluations. As a consequence, MDM vendors are rushing to market RDM solutions to apply an MDM approach for centralized governance, stewardship and control. Clearly, managing “simple” reference data will prove to be a key sales entry point for large enterprises and their MDM vendors.

This keynote will focus on a set of strategic planning assumptions concerning MDM, RDM and MDG as well as upcoming new dimensions facing organizations during 2013-14 such as big data and social MDM by discussing:

  • Determining what your organization should focus on in 2013-14 to kickstart master data governance
  • Planning to leverage big data, social MDM and RDM as part of an enterprise MDM program
  • Understanding where MDM, RDM and Master Data Governance are headed in the next 3-5 years

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