Download
Brochure

Featured Sponsors & Exhibitors

Platinum Sponsors

Gold Sponsors

Exhibitors

CA Technologies TechXtend

CrowdFlower

Dell Boomi

Semarchy

Share |

Thursday, July 18, 2013

3:30 PM - 4:00 PM
Track: DATA GOVERNANCE View Track

BEST PRACTICES: CROWDSOURCING FOR DATA ENRICHMENT

Lois Campton, Enterprise Data Management Data Enrichment Services Manager, AUTODESK

When looking to solve a challenging data enrichment problem, Autodesk's enterprise data management team turned to an innovative new technology: "crowdsourcing." The team used crowd workers from around the world to find company website URLs and categorize companies by industry. The result? An increase in data completeness from 70% to 84%, much happier salespeople and the ability to report sales results by industry. This session will cover lessons learned and recommendations via these topics and more:

  • Understanding the ROI of crowdsourcing and how to apply it data management
  • Leveraging crowdsourcing to fit with conventional data quality technologies and sources
  • Applying the power of social networking via crowdsourcing to manage data about people and rganizations

>> Submit a question to this session's speakers

>> Return to Agenda