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Hyatt Regency



5 Embarcadero Center,
San Francisco, California, USA 94111

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Wednesday, June 20, 2012

8:30 a.m. - 9:30 a.m.

WELCOME AND CONFERENCE CHAIR KEYNOTE: MAXIMIZING BUSINESS OUTCOMES – ‘MASTER DATA GOVERNANCE’ TO UNIFY BPM & MDM

Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE

Enterprise-level “governance” that spans both data and process is increasingly a key requirement put forth by IT executive management.  While master data management (MDM) purports to span the entire master data lifecycle, business process management”(BPM) claims to dominate the same for the business process lifecycle.  Such dogma makes it extremely difficult to execute either MDM or BPM to their full potential … which calls for yet another IT discipline via “Master Data Governance” (MDG) to unify these two worlds to overcome both organizational and technical issues.

Through 2012, mega vendors such as IBM, Informatica, Oracle and SAP intend to deliver such MDG capabilities, yet their vendor-centric offerings thwart the notion of heterogeneous data and process integration.  Concurrently, best-of-breed and niche vendors look to exploit this vacuum (cross-mega vendor governance) yet are stymied by lack of resources and market traction.  Meanwhile, both major systems integrators and boutique consultancies will focus on productizing their governance frameworks/methodologies.

This keynote will focus on a set of strategic planning assumptions concerning MDM, BPM, and MDG as well as upcoming new dimensions facing organizations during 2012-13 such as “big data” and “social MDM”.  The session’s main focus will be on providing direction and insights into new factorials of the “MDM + BPM = MDG” equation by discussing:

  • How are organizations succeeding today in kickstarting "Master Data Governance"?
  • What should your organization be focusing on in 2012-13?
  • Where are MDM, BPM and MDG headed in the next 3-5 years?

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