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Hyatt Regency



5 Embarcadero Center,
San Francisco, California, USA 94111

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Wednesday, June 20, 2012

9:30 a.m. - 10:20 a.m.

PLATINUM KEYNOTE: DELL'S EVOLUTIONARY MDM JOURNEY WITH IBM

Rob Harris, Customer Data Management Strategist, DELL
Alex Bentley, Principal Product Manager, IBM

Sponsored by:

 

In this session, Dell will discuss the business problems, successes and lessons learned during the program (both IT and business), and how the MDM program is being revitalized today. Dell will also look to the future and how they are considering extending their journey. Specifically:

  • Do’s and Don’ts for getting started with an MDM program
  • How to identify pitfalls as your MDM program evolves
  • A look at the common lifecycles for MDM implementations from which you can structure your own programs

As companies like Dell have continued their MDM journey, a key to ongoing success is tighter integration with business processes to govern operational, analytical, and reference data. IBM will share how InfoSphere MDM capabilities have recently benefitted multiple customers in this regard.

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