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Hyatt Regency



5 Embarcadero Center,
San Francisco, California, USA 94111

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Wednesday, June 20, 2012

12:30 p.m. - 1:30 p.m.

INDUSTRY INNOVATION LUNCH 1: CUSTOMER-MANAGED RELATIONSHIPS—THE NEW CUSTOMER CENTRICITY MODEL

Sriraj Rajaram, EDM Practice Lead – Americas, COGNIZANT TECHNOLOGY SOLUTIONS
Naveen Sharma, AVP, EDM, Cognizant, COGNIZANT TECHNOLOGY SOLUTIONS

With access to social media, mobility and an ever increasing array of channels, the customer wields more influence and power than ever before. This has redefined the interaction paradigm between the customer and enterprise from one that is "Customer Relationship Management" (CRM) to being a "Customer Managed Relationship" (CMR). In this session, industry-leading MDM practitioners will illustrate

  • Understanding how CMR is the new CRM
  • Optimizing master data & its role in this new paradigm in conjunction with BPM, Social & Big Data
  • Leveraging the Cloud to enable this vision

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