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The Carlu


444 Yonge St, 7th Fl
Toronto, Ontario M5B 2H4

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Thursday, June 28, 2012

12:15 PM - 1:15 PM

INDUSTRY INNOVATION LUNCH 1: THINKING BEYOND THE “SINGLE CUSTOMER VIEW”

Navin Sharma, VP, Product Management - Customer Information Management, PITNEY BOWES

We live in a very highly connected digital world – social interactions online with friends and family; common and sometimes contrasting opinions through Twitter and blogs; professional connections on LinkedIn; trusted peer‐to‐peer recommendations for products and services we purchase; locations we frequent, and more.

This session will provide timely insights into how MDM technology can help organizations meet their objective of creating and managing single views of their most critical data assets. This presentation’s discussion topics will include:

  • Applying MDM to visualize, understand and manage relationships that span the depth and breadth of those data assets, that drive real‐time customer, product or location intelligence and that quickly delivers tangible business value,
  • Providing quick and cost-effective management and analysis to proactively deliver actionable intelligence on how these assets inter‐relate
  • Understanding a customer network’s net-worth and the sphere of influence that helps optimize interactions

 

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