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New York Marriott Marquis

1535 Broadway
New York, New York 10036

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Tuesday, October 16, 2012

12:25 PM - 1:10 PM
Track: Data Governance Track: Sponsored by IBM View Track


Peg Farthing, Senior Director - Data Acquisition & Quality Control, BROADCAST MUSIC, INC. (BMI)

Formed in 1939, as a non-profit making performing right organization, Broadcast Music, Inc. (BMI) was the first to offer representation to songwriters of blues, country, jazz, r&b, gospel, folk, Latin and ultimately rock & roll. BMI was founded to provide competition in the field of performing rights, to assure royalty payments to writers and publishers of music and to provide an alternative source of licensing for all music users. BMI distributed more than $789 million in royalties for its 2010 fiscal year to the songwriters, composer and copyright owners it represents. BMI combines census and sample radio airplay data totaling more than 4,000,000 hours, plus surveys of more than 15,000,000 TV broadcast hours per year. BMI’s data management provides quick access to more than 7.5 million musical works, more than 500,000 songwriters, composers and music publishers, more than 2.6 million cue sheets, and more than 650,000 businesses licensed by BMI. The ever increasing amount of data generated from current and future licensing sources-- in conjunction with the need for enhanced business intelligence from the business units—facilitated the creation of an enterprise Data Governance Program. The program is a year old and has achieved several successes including continued senior management support, the creation of a Data Governance Work Group with representation from business areas across the enterprise, an active and engaged Data Governance Council, a Business Glossary of 300+ terms and a newly implemented enterprise Data Governance Dashboard. This session will highlight the steps and lessons learned to achieve the successes and the plan in place to maintain the strong and steady growth of Data Governance within the organization. Areas covered will include:

•Gaining and maintaining strong support (strategic & financial) from senior management

•Bringing the business together to achieve a productive Data Governance Work Group

•Making the most of your Data Governance Council

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