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New York Marriott Marquis

1535 Broadway
New York, New York 10036

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Monday, October 15, 2012

2:00 PM - 2:45 PM
Track: Master Data Management PIM & RDM Track: Sponsored by Informatica View Track


Ravi Shankar, Vice President, MDM Product Marketing, INFORMATICA
Rajan Chandras, Delivery Lead, Data Strategy and Management, HORIZON BLUE CROSS BLUE SHIELD OF NEW JERSEY

The healthcare industry is in the throes of a transformation that some consider the most momentous since the introduction of Medicare and Medicaid in the 1960s and HMO’s in the 1970. The inexorable move towards consumer-driven healthcare (CDH), driven by the ever-escalating cost of care combined with increased utilization, is forcing health plans to rethink survival and growth strategies. A growing trend towards the consumerization of health care is ushering in a new era of agility and competitiveness that requires health plans to rapidly evolve and innovate in provider management and member outreach – both of which begin with a “mastery” over provider and member data.

At a leading healthcare company, an upfront partnership with business and unwavering focus on the business value of MDM has led to an innovative yet challenging single-instance, multi-domain MDM implementation – multiple but closely related entities mastered together in a single hub – that provided measurable business benefits even before going live. This case study describes the critical success factors behind the eventful journey of the MDM implementation from concept to reality, including:

  • Creating an innovative data/solution architecture that embeds Data Governance principles
  • Optimizing the partnering relationship with Systems Integrators and MDM solution vendors
  • Reducing project risk and demonstrating business value through proof-of-concept


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