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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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Monday, October 15, 2012

9:00 AM - 9:45 AM

PLATINUM KEYNOTE 1: CUSTOMER MANAGED RELATIONSHIPS: THE NEW CUSTOMER CENTRICITY MODEL

Sriraj Rajaram, EDM Practice Lead – Americas, COGNIZANT TECHNOLOGY SOLUTIONS
Naveen Sharma, AVP, EDM, Cognizant, COGNIZANT TECHNOLOGY SOLUTIONS

With access to social media, mobility and an ever increasing array of channels, the customer wields more influence and power than ever before. This has redefined the interaction paradigm between the customer and enterprise from one that is "Customer Relationship Management" (CRM) to being a "Customer Managed Relationship" (CMR). In this session, industry-leading MDM practitioners will illustrate

  • Understanding how CMR is the new CRM
  • Optimizing master data & its role in this new paradigm in conjunction with BPM, Social & Big Data
  • Leveraging the Cloud to enable this vision

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