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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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Monday, October 15, 2012

5:05 PM - 5:50 PM
Track: Master Data Management PIM & RDM Track: Sponsored by Informatica View Track

EXPERTS PANEL: BEST PRACTICES IN MDM FOR PRODUCT MASTER

Jim Ericson, Editor Emeritus, INFORMATION MANAGEMENT
Panelist: Sachin Choudhary, Manager, Master Data Systems, ST. JUDE MEDICAL
Neil Bussell, Director, Enterprise Master Data Management, AVON PRODUCTS INC.
Panelist: Moinul Haque, Senior Director, Business Intelligence & Corporate Systems, UNIVISION
Panelist: Laurie Strehl, Global Data Leader, BRISTOL-MYERS SQUIBB
Panelist: Ivan Trauernicht, Director of BPT Product Data Configuration, WMS GAMING

Enterprises continue to expand the scope and discover new complexities as they seek a "single view" of product data. What starts out as an organization's master product data soon becomes a complex PIM (product information management) program spanning other domains and use cases (such as enterprise architecture, analytical MDM, and new product introduction (NPI) or product lifecycle management (PLM). Additionally, many organizations continue to struggle with how MDM of product data relates to ERP, CRM, data warehouse and other master data initiatives. The end result is that MDM of product data quickly becomes more complex and challenging for even type “A” IT organizations. This panel of experts has already navigated these certain of these journeys and will share their experience in:

  • Rationalizing between PIM-flavored MDM or MDM-flavored PIM
  • Preparing for web-specific content, digital assets and records management as MDM converges across governance of product customer and location data
  • Evolving from MDM of product data to multi-domain MDM

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