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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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Monday, October 15, 2012

5:05 PM - 5:50 PM
Track: Master Data Management CDI Track: Sponsored by Stream Integration View Track

EXPERTS PANEL: BEST PRACTICES IN MDM FOR CUSTOMER

Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
Panelist: Rick Aiere, Enterprise Data Architect for IT IB, CREDIT SUISSE
Panelist: Lori Halfacre, CDMP, CBIP, Director, Enterprise Architecture, FISERV
Panelist: Aditya Mehta, Sr. IT Data Analytics Consultant (EIM), UNITEDHEALTH GROUP
Panelist: Brijmohan Sharma, MDM Business Architect, BMC SOFTWARE INC.
Panelist: Jonathan Springer, Enterprise Architect, UBS

The ability to deliver a single, trusted, shareable view of the customer is universally seen as an key business strategy for commercial and public sector enterprises. While historically, many organizations and vendors originally focused on derivatives of CRM, ERP or other vertical industry solutions as their "system of record," industry-leading enterprises have since moved on to multi-domain MDM, reference data management, big data/social MDM and other key augmentations to that original concept. This panel will focus on answers to such questions as:

  • Establishing the seeds to grow customer data integration— e.g., compliance & risk management; cost optimization and efficiency; cross-sell, up-sell and retention
  • Determining the pace to embrace multi-domain MDM, big data and social MDM
  • Rationalizing an MDM of CUSTOMER hub architecture with the reality of multiple ERP, CRM (and even) other MDM hubs.

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