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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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Tuesday, October 16, 2012

12:25 PM - 1:10 PM
Track: Master Data Management CDI Track: Sponsored by Stream Integration View Track

CASE STUDY: TURNING CUSTOMER DATA INTO AN ENTERPRISE ASSET

Danette Patterson, Group Lead - Oracle Applications, THE CHURCH PENSION GROUP

Unprecedented cost pressures and increasing complexity in insurance products have forced insurers to rethink the way they provide customer service. If yesterday’s mantra was excellence, today’s is consistency. Insurers must find ways to service customer needs while keeping operational costs low. By taking advantage of emerging communication channels and consolidating systems, companies begin to move in the right direction. Learn how to consolidate processes and information, and tell a consistent story from beginning to end.. Church Pension Group (CPG) is not a large company, yet CPG has all the problems of a large company. CPG was a development partner for the early version of Oracle Customer Master (then known as Customer Data Hub) and most recently has been an early adopter of Oracle Fusion Customer Hub. In this session, learn why managing customer information as an enterprise asset is a critical part of creating a customer-centric enterprise. Topics to be discussed include:

  • Leveraging Oracle Fusion Customer Hub applications to provide a modern, next-generation, multidomain foundation for managing customer info
  • Understanding the vision of Oracle Fusion Customer Hub solutions & the roadmap -- both on-premises & in the cloud.
  • Enabling the enterprise to improve data quality, create accurate and complete customer information, and manage governance.

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