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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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Monday, October 15, 2012

4:15 PM - 5:00 PM
Track: Master Data Management PIM & RDM Track: Sponsored by Informatica View Track

CASE STUDY: DEVELOPING A GLOBAL MULTI-DOMAIN MDM & DATA GOVERNANCE STRATEGY ACROSS MULTIPLE BRANDS

Tara Davis, Sr. Project Analyst, VF CORPORATION
Julie Myers, Data Governance Lead, VF CORPORATION

VF Corporation is a highly diversified, branded lifestyle apparel, footwear and related products company. The company meets the needs of global consumers through 35 brands, multiple channels of distribution and three geographic regions organized into five distinct coalitions: Outdoor & Actions Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands. With sales of US$9.5 billion in 2011, VF Corporation’s strategy is focused on attaining sustainable, long-term growth driven by continued geographic expansion, wholesale partnerships, cross-channel retailing, product innovation, and strategic acquisitions. A key enabler of future growth and operational excellence is the company's MDM and Data Governance strategy developed by the Global Business Technology group in partnership with the company’s business stakeholders across its brands. The speakers will describe VF Corporation’s MDM and DG initiative and currently planned phases, discuss a real-life case study within the company (The North Face), and provide a demonstration of how MDM and Data Governance will be used to meet key business objectives. Specifically, this session will outline how an organization can establish a global master data strategy framework by discussing:

•Developing a business case for MDM by leveraging cross-coalition initiatives & facilitated acquisitions

•Championing an MDM & Data Governance strategy within a complex & global organization

•Leveraging practical knowledge of how such global master data solutions are implemented.

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