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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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Sunday, October 14, 2012

12:00 PM -
1:00 PM - 3:00 PM
Pre-Conference Workshop 1: MDM & Data Governance Boot Camp
Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
Ed Allburn, President, CEO, DATADELTA
1:00 PM - 3:00 PM
3:00 PM - 3:30 PM
3:30 PM - 5:30 PM
Pre-Conference Workshop 4: MDM in a Big Data World
Martha Dember, Consulting Manager—Data Governance, EMC CONSULTING
Joe Dos Santos, Director of Enterprise Information Management and Analytics for Americas, EMC CONSULTING
3:30 PM - 5:30 PM
Pre-Conference Workshop 5: Sustainable Data Governance Workshop
Kelle O'Neal, Founder & CEO, FIRST SAN FRANCISCO PARTNERS

Monday, October 15, 2012

Click on any of the track details below to view a detailed explanation
8:00 AM - 8:10 AM
Welcome & Chairman Introduction
Jim Ericson, Editorial Director, INFORMATION MANAGEMENT
8:10 AM - 9:00 AM
Conference Chair Keynote: MDM 2012-15 - Go Early, Go Governance
Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
9:00 AM - 9:45 AM
Platinum Keynote 1: Customer Managed Relationships: The New Customer Centricity Model
Sriraj Rajaram, EDM Practice Lead – Americas, COGNIZANT TECHNOLOGY SOLUTIONS
Naveen Sharma, AVP, EDM, Cognizant, COGNIZANT TECHNOLOGY SOLUTIONS
10:45 AM - 11:30 AM
Platinum Keynote 2: Johnson & Johnson— How Data Quality Drives Production Excellence
Carl Caruso, Director Enterprise Data Management, JOHNSON & JOHNSON US GROUP OF CONSUMER COMPANIES
Panelist: Claude Viman, Master Data - Global Template Owner, JOHNSON & JOHNSON
11:30 AM - 12:15 PM
Conference Chairman's Keynote: Field Reports for 'Top 15' RDM & Data Governance Solutions
Moderator: Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
12:30 PM - 1:30 PM
Industry Innovation Session 2: Cost Effective MDM and Governance — 3 Ways to Reduce Cost and Time to Success
Dan Meers, President, Co-Founder and Senior Principal, K2-SOLUTIONS LLC
1:30 PM - 2:00 PM
2:00 PM - 2:45 PM
Track: Master Data Management CDI Track: Sponsored by Stream Integration View Track Track Keynote: Case Study
2:00 PM - 2:45 PM
Track: Master Data Management PIM & RDM Track: Sponsored by Informatica View Track Track Keynote: Multidomain MDM to Drive Business Value through Innovation
Ravi Shankar, Vice President, MDM Product Marketing, INFORMATICA
Rajan Chandras, Delivery Lead, Data Strategy and Management, HORIZON BLUE CROSS BLUE SHIELD OF NEW JERSEY
2:00 PM - 2:45 PM
Track: Data Governance Track: Sponsored by IBM View Track Best Practices: Building a Business-Driven Master Data Governance Program
Rick Clements, Program Director, Data Integration and MDM Product Marketing, IBM
Joe Federer, Senior Director, PharmacoAnalytics, EXPRESS SCRIPTS
Elisa Pirylis, Sr. Manager-Patient Data Steward, EXPRESS SCRIPTS
Inderpal S. Bhandari, PhD, Chief Data Officer and Vice President of Knowledge Solutions, EXPRESS SCRIPTS
2:50 PM - 3:35 PM
Track: Master Data Management CDI Track: Sponsored by Stream Integration View Track Case Study: Data As A Corporate Asset – “Managing The Master Data CRUD”
Brad Williams, Data Management Lead, Global IT, CARGILL INC.
2:50 PM - 3:35 PM
Track: Master Data Management PIM & RDM Track: Sponsored by Informatica View Track Best Practices: Managing Taxonomies as Reference Data, a special form of Master Data
Ralph Tamlyn, Senior IT Architect, IBM
2:50 PM - 3:35 PM
Track: Data Governance Track: Sponsored by IBM View Track Case Study: Business Intelligence for Governance, Quality & MDM
Anwar Mirza, Financial Systems Director, TNT EXPRESS
4:15 PM - 5:00 PM
Track: Master Data Management CDI Track: Sponsored by Stream Integration View Track Best Practices: Orchestrating a Roadmap from Reference Data to MDM
Donna Capella, Information Management Project Manager & Certified Scrum Master, GREAT AMERICAN INSURANCE COMPANY
4:15 PM - 5:00 PM
Track: Master Data Management PIM & RDM Track: Sponsored by Informatica View Track Case Study: Developing a Global Multi-Domain MDM & Data Governance Strategy Across Multiple Brands
Tara Davis, Sr. Project Analyst, VF CORPORATION
Julie Myers, Data Governance Lead, VF CORPORATION
4:15 PM - 5:00 PM
Track: Data Governance Track: Sponsored by IBM View Track Best Practices: Data Governance in Action— A Day in the Life of Master Data Stewards
Sachin Choudhary, Manager, Master Data Systems, ST. JUDE MEDICAL
Ravi Shankar, Vice President, MDM Product Marketing, INFORMATICA
5:05 PM - 5:50 PM
Track: Master Data Management CDI Track: Sponsored by Stream Integration View Track Experts Panel: Best Practices in MDM for Customer
Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
Panelist: Rick Aiere, Enterprise Data Architect for IT IB, CREDIT SUISSE
Panelist: Lori Halfacre, CDMP, CBIP, Director, Enterprise Architecture, FISERV
Panelist: Aditya Mehta, Sr. IT Data Analytics Consultant (EIM), UNITEDHEALTH GROUP
Panelist: Brijmohan Sharma, MDM Business Architect, BMC SOFTWARE INC.
Panelist: Jonathan Springer, Enterprise Architect, UBS
5:05 PM - 5:50 PM
Track: Master Data Management PIM & RDM Track: Sponsored by Informatica View Track Experts Panel: Best Practices in MDM for Product Master
Jim Ericson, Editor Emeritus, INFORMATION MANAGEMENT
Panelist: Sachin Choudhary, Manager, Master Data Systems, ST. JUDE MEDICAL
Neil Bussell, Director, Enterprise Master Data Management, AVON PRODUCTS INC.
Panelist: Moinul Haque, Senior Director, Business Intelligence & Corporate Systems, UNIVISION
Panelist: Laurie Strehl, Global Data Leader, BRISTOL-MYERS SQUIBB
Panelist: Ivan Trauernicht, Director of BPT Product Data Configuration, WMS GAMING
5:05 PM - 5:50 PM
Track: Data Governance Track: Sponsored by IBM View Track Experts Panel: Best Practices in Data Governance
Panelist: Sophia Hannay, Manager, Master Data Systems, STRYKER CORP.
Panelist: Moinul Haque, Senior Director, Business Intelligence & Corporate Systems, UNIVISION
Panelist: Linh Nguyen, Data Architect, OPPENHEIMERFUNDS
Panelist: Jerry Smith, Enterprise Data Architect, HORIZON HEALTH CARE SERVICES, NJ

Tuesday, October 16, 2012

Click on any of the track details below to view a detailed explanation
7:45 AM - 8:15 AM
8:30 AM - 9:15 AM
Analyst's Keynote: MDM 2012— Enterprise, Big Data and Data Governance
Michele Goetz, Principal Analyst, FORRESTER RESEARCH
9:15 AM - 10:15 AM
Conference Chairman's Keynote: Field Reports for 'Top 15' MDM Solutions
Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
10:15 AM - 10:45 AM
10:45 AM - 11:30 AM
Track: Master Data Management CDI Track: Sponsored by Stream Integration View Track Best Practices: Addressing the Challenge of Big Data & MDM in the Large Enterprise
Inderpal S. Bhandari, PhD, Chief Data Officer and Vice President of Knowledge Solutions, EXPRESS SCRIPTS
Manish Sood, Founder and CEO, RELTIO
10:45 AM - 11:30 AM
Track: Master Data Management PIM & RDM Track: Sponsored by Informatica View Track Case Study: Governance of Information as an Asset
Gregg Casey, President, MDM Solution Architect; MDM consultant, CARPE DIEM INFORMATION TECHNOLOGIES INC.; TEACH FOR AMERICA
Josh Byun, EVP, Enterprise Shared Services, TEACH FOR AMERICA
10:45 AM - 11:30 AM
Track: Data Governance Track: Sponsored by IBM View Track Case Study: MDM Strategies to Drive Data Governance
Patrick Genyn, Senior Director Drug Development Information Governance, JANSSEN RESEARCH & DEVELOPMENT LLC
Erica Gooch, Drug Development Information Governance Lead, JANSSEN RESEARCH & DEVELOPMENT LLC
11:35 AM - 12:20 PM
Track: Master Data Management CDI Track: Sponsored by Stream Integration View Track Best Practices: Avoiding the SI Money Pit
Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
11:35 AM - 12:20 PM
Track: Master Data Management PIM & RDM Track: Sponsored by Informatica View Track Case Study: RDM on a Global Scale
Conrad Chuang, Director - Product Marketing, ORCHESTRA NETWORKS
Rick Thompson, Back Office IT Functional Architecture, CREDIT SUISSE
11:35 AM - 12:20 PM
Track: Data Governance Track: Sponsored by IBM View Track Case Study: Proactive Master Data Governance
Alan White, Principal Data Management Consultant, C&A CONSULTING LLC
12:20 PM - 1:10 PM
12:25 PM - 1:10 PM
Track: Master Data Management CDI Track: Sponsored by Stream Integration View Track Case Study: Turning Customer Data into an Enterprise Asset
Danette Patterson, Group Lead - Oracle Applications, THE CHURCH PENSION GROUP
12:25 PM - 1:10 PM
Track: Master Data Management PIM & RDM Track: Sponsored by Informatica View Track Experts Panel: Best Practices in Reference Data Management
Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
Panelist: Andrew Hurdis, Information Architect Lead, PFIZER, INC.
Panelist: Garry Katz, Chief Information Architect, CITI
Panelist: Ralph Tamlyn, Senior IT Architect, IBM
Panelist: Rick Thompson, Back Office IT Functional Architecture, CREDIT SUISSE
Panelist: Alan White, Principal Data Management Consultant, C&A CONSULTING LLC
Panelist: Andrew Wynn, Director, Information Architecture, Business Analytics Services, GLAXOSMITHKLINE
12:25 PM - 1:10 PM
Track: Data Governance Track: Sponsored by IBM View Track Case Study: Getting Started with Enterprise Data Governance
Peg Farthing, Senior Director - Data Acquisition & Quality Control, BROADCAST MUSIC, INC. (BMI)
1:15 PM - 3:00 PM
Track: Master Data Management CDI Track: Sponsored by Stream Integration View Track Power Session 1: Case Study: Establishing a Data Governance Strategy, and the Choice between SAP MDG and NetWeaver MDM; Bunge Limited Case Study: Enterprise Data Lifecycle Management – from Business Case through Sustainment.
David Woods, Principal Partner, EIM Strategy, DATUM LLC
Bob Delp, IT Manager, Global Data Architect, JOHNSON & JOHNSON
John Ferraioli, VP-Data Solutions & Sales, DATUM LLC
Mark Fesser, Program Lead—Enterprise Data Management, BUNGE LTD.
1:15 PM - 3:00 PM
Track: Master Data Management PIM & RDM Track: Sponsored by Informatica View Track Power Session 2: MDM Reference Architectures Tutorial (Registry, Transactional, Analytical)
Adam White, MDM & Data Governance Specialist, GLOBAL DATA COMPETENCY
1:15 PM - 3:00 PM
Track: Data Governance Track: Sponsored by IBM View Track Power Session 3: Developing a Successful Data Governance Program in 8 Steps
Anne Marie Smith, Ph.D., Principal Consultant, ALABAMA YANKEE SYSTEMS LLC