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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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Tuesday, September 13, 2011

10:45 AM - 11:30 AM
Track: Product Information Management Track: Sponsored by Informatica View Track

CASE STUDY: ADDRESSING THE CHALLENGE OF MASTER DATA MANAGEMENT

The successful introduction of master data management to a large enterprise presents a challenge that is best addressed by keeping an unwavering focus on value creation. This enables us to recognize the opportunities to create (or destroy) business value that present themselves and to act upon them appropriately. Drawing upon the experience of engineering an agile enterprise at Medco Health Solutions, we describe how lasting value is created by using a combination of MDM, business process technology, and an enterprise data fabric. Being that value creation is fundamental to any enterprise-wide MDM effort, we illustrate decision points for each of Gartner’s Seven Building Blocks of MDM - vision, strategy, metrics, governance, organization, processes, and technology infrastructure - and describe how value is created at each juncture.

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