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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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Monday, September 12, 2011

2:50 PM - 3:35 PM
Track: Product Information Management Track: Sponsored by Informatica View Track

CASE STUDY: TRANSFORMING MASTER DATA – DELIVERING INTEGRITY AND VALUE

Bill Szilasi, Director, CREDIT SUISSE
Brian Rowatt, Sales Director, Financial Services Master Data Management, ORACLE NORTH AMERICA

Credit Suisse is endeavoring to enhance customer service and relationship management at all touch points. Enhancing Sales and Service across a multi business line model necessitates achieving a 360-degree view of the customer and contacts across multiple systems; at Credit Suisse this includes Asset Management, Equities, Fixed Income and Private Banking. Hear how they are leveraging enterprise relationships and activities, enabled by Master Data Management to better coordinate client coverage and sales execution.

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