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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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Monday, September 12, 2011

2:00 PM - 2:45 PM
Track: Product Information Management Track: Sponsored by Informatica View Track

TRACK KEYNOTE: AN MDM JOURNEY - FROM MASTERING COMPLIANCE TO MASTERING PRODUCTS

Ravi Shankar, Vice President, MDM Product Marketing, INFORMATICA
Panelist: Mike Striefel, IT Manager, ST. JUDE MEDICAL

St. Jude Medical¹s MDM initiative began with using Informatica MDM to quickly meet physician spend compliance, but that initial success paved the way for the next steps in the MDM journey: managing product data, transitioning to a centralized hub strategy for master content requests and plans for integrating customers. This session will detail the practices and lessons learned by St. Jude to accelerate the delivery of MDM functionality and support a dynamic business environment.

You will learn:

  • How St. Jude Medical successfully started with MDM to comply with physician spend compliance.
  • How St. Jude is integrating MDM functionality in business projects to expand the solution.
  • Lessons learned through St. Jude¹s quick project delivery, demonstrating results in 14 weeks.

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