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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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Monday, September 12, 2011

12:30 PM - 1:30 PM

INDUSTRY INNOVATION LUNCH ONE: ACHIEVING BUSINESS VALUE THROUGH MDM

Christopher Blotto, Managing Partner, KNOWLEDGENT

 

Governance, relevance and lineage have become everyday words when discussing MDM. It is no longer about match, link, and append - But why?

For years, MDM has been billed as the solution to deliver what CRM never achieved.  Now, after nearly a decade of focusing on data quality, it is time to use MDM to deliver real world business insights. 

When it comes to the business, the term “management” has a lot of meanings.  When it comes to master data, we lost sight on managing the business-oriented components of data collection, access and distribution. 

This riveting session will focus on the alignment between business strategy and information delivery, a top down approach to MDM.

 

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