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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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Monday, September 12, 2011

11:30 AM - 12:15 PM

PLATINUM KEYNOTE: NOW WHAT? LAUNCHING YOUR MDM EFFORT

With any large-scale business initiative, there may be uncertainty about how to proceed. However, the maxim “A journey of a thousand miles begins with a single step” is never truer than when discussing an MDM implementation, and that first step can make all the difference. Before you embark on an initiative to deliver a master view of customers, products or any other information asset, it’s critical to examine what best practices you can follow and how to scope the initiative. In this session, Tony Fisher, president and CEO of DataFlux, will discuss how to get started with MDM, including:

  • Repositioning MDM as a discipline and not a technology - and creating a culture that can sustain
  • How business and IT can work together to deliver a more cohesive enterprise view
  • The importance of data governance and why it is no longer an option for MDM deployments

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