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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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Monday, September 12, 2011

9:00 AM - 9:45 AM

PLATINUM KEYNOTE: DELIVERING BUSINESS VALUE WITH IBM MDM AND INFORMATION GOVERNANCE

Peter Storer, PAHM, Lead Architect, BLUE CROSS BLUE SHIELD NORTH CAROLINA

 

This joint IBM and customer presentation will focus on the different use cases and business drivers for MDM and the business value delivered, as well as the technology and other choices involved in successfully delivering MDM to the business.  In addition this presentation will explore reference data management – a common problem for enterprises that struggle to keep track of reference data using spreadsheets and ad-hoc processes to record changes to reference data sets and mappings - a resource intensive, inefficient and error prone approach. The presentation will address these topics:

·        The multiple use cases for master data management and different approaches to solving those use cases

·        How to approach management of reference data with strong governance, security, and audit and process control around authoring, changing and usage of the data.

·        Leveraging the experience of IBM Information Governance to prioritize for best advantage and avoid common mistakes

 

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