All Sessions | Data Governance


4:30 PM - 5:00 PM


CASE STUDY: Enabling Business Agility Through MDM & Data Governance of the Global Item


Mojapela Makau, Sr.
Engagement Manager, Tata Consultancy Services


Session Description


Electronic Arts, Inc. (EA) is an international developer, marketer, publisher and distributor of video games. The organization has a number of Labels who are focused on developing entertainment content for a variety of platforms, and audiences. The Labels represent a number of individual EA acquisitions who have their own organizational structure and internal processes for managing Items (digital and non-digital content). The challenge for EA was to establish an enterprise-wide view of an Item, and to implement a common process for Item Management.

This session will discuss how EA approached the challenge and successfully implemented a global MDM program spanning all Labels and all Item Types (digital and packaged). The organization defined a strategic vision spanning all Items, and related data (metadata, master data), including data quality management, and has implemented a global MDM program. This is now giving the company access to the correct Item and Metadata definitions and has established a reliable data management process so that it can make better business decisions and run its business more effectively. Insights to be gained from this session include:

  • Establishing a working global Master Data Organization (MDO)
  • Creating a standard model for master data syndication to include ETL and EAI as appropriate;
  • Standardizing Item master across the global organization to enable both digital supply chain and packaged goods supply chain



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