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2:50 PM - 3:20 PM


CASE STUDY: Running the Business via Enterprise MDM


Mike Deussen
Director, Enterprise Master Data Management, NetApp


Session Description

Our legacy customer master was implemented in 2003 when NetApp was a much smaller company when it was designed to meet specific needs of the Sales organization.  NetApp’s new Company Master enables multiple company roles (Prospect, Partner, Customer, etc.) while maintaining backward compatibility with currently integrated systems. This Company Master is designed as the foundation for both transactional and analytical applications.  Mix in a data quality firewall, data governance, and enterprise hierarchy management, and you have true “Enterprise MDM”. This is the story of how we got here and where we’re going, the visionary work that took place, the battles with the business, the strategy and execution to make it happen, and the vision for the future.  Topics include:

  • Kick starting data governance processes in a high growth environment
  • Planning for the integration of CRM and Data Warehouse with MDM
  • Evolving from single-domain MDM to multi-domain MDM in three years



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