All Sessions


10:45 AM - 11:30 AM


Analyst Keynote: Avoid Process Data Headaches: Align Data Management and Business Process Initiatives


Rob Karel
Principal Analyst, Forrester Research


Session Description

Data management professionals drive master data management, data quality and data warehousing strategies to ensure delivery of a single, trusted enterprise view of data to the business, but they struggle with the business case and engagement with business stakeholders to support and participate in traditionally IT-driven efforts. Business process management professionals, on the other hand, understand the need for data but often only pay it lip service, doing little to take responsibility for ensuring quality data within their processes.

Data and process are inextricably linked — you need to trust your data to ensure the effective adoption and implementation of defined business processes and insights. Yet most process and data governance efforts are siloed and disconnected. In this keynote, discover Forrester’s Process Data Management approach with best practices to achieve business process and data governance alignment and receive recommendations on how to develop the necessary roles and responsibilities to support this.



 All Sessions