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9:30 AM - 10:15 AM


Platinum Keynote: Delivering Business Value with IBM MDM and Information Governance


Brian Vile
Program Director, Product Management, Master Data Management


Session Description


This joint IBM and customer presentation will focus on a major North American manufacturer, detailing the business value derived while utilizing MDM, as well as the technology and other choices involved in successfully delivering MDM to the business. As information governance is tightly linked to the success of any MDM project, learn about the key principles of master data governance - people, process and technology - and how IBM clients are realizing ROI by leveraging those principles. The presentation will answer these topics:

  • Organizing for results in taking an MDM project from idea to impact
  • Leveraging the experience of hundreds of other MDM programs to prioritize for best advantage and avoid common mistakes
  • Quantifying business value derived from an MDM program, based on examples of actual customer benefits received




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