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4:15 PM - 5:30 PM


Pre-Conference Workshop (Free to all attendees): Workshop 5: Product Evaluation Criteria & Field Reports for Top 15 MDM Solutions


Aaron Zornes
Chief Research Officer, The MDM Institute


Session Description

MDM is now accepted by most enterprises as a key enabling and competitive technology – as well as a vital business strategy.  As the market consolidates, other dimensions further complicate the product selection process – open source, multi-entity MDM, and integrated data governance to name a few.  Moreover, the application vendors are increasingly interweaving core MDM capabilities within the application stack while infrastructure vendors further integrate their MDM ecosystems to better leverage all – hence, “stack wars”.  This session will focus on the "why" and "how" of MDM technical evaluations for key use case and industry-specific scenarios by providing guidance for:

  • Validating the dominant architectural models & evaluation criteria
  • Assessing the vendor landscape
  • Applying a proven methodology to MDM product evaluations for both mega vendor solutions & pure play



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