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10:00 AM - 12:30 PM


Pre-Conference Workshop Group A (Registration Requires Additional Fee): Workshop 2- Solutions for Enterprise Customer Data Governance


Robert Rich
VP, Business Development, InfoTrellis


Session Description

Customer data lives squarely in the intersection of master data management and data governance in an interactive world.  What does it actually mean to govern customer data for the enterprise?  What are the solutions (jobs, outcomes and metrics) that customers (enterprise governance, operations, marketing, IT, your clients) of the customer data governance desire?  This real world workshop defines the jobs of enterprise customer data governance including structure, process, roles, rules, control mechanisms, tools, metrics and measures of success.  Understand the value of customer data and how it ties to business outcomes, mitigating risk and creating competitive advantage.  Key topics include:

  • Defining the core constituencies interested in enterprise customer data and what jobs need done
  • Provisioning a proven organizational and architectural framework for managing and governing enterprise customer data
  • Identifying the critical solutions patterns and related metrics for enterprise customer data governance



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