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10:00 AM - 12:30 PM Ed Allburn


Pre-Conference Workshop Group A (Registration Requires Additional Fee): Workshop 1- MDM Quick Start


Ed Allburn
President, CEO, DataDelta

Aaron Zornes
Chief Research Officer, The MDM Institute


Session Description

Here's a rare chance to improve your success as an enterprise or data architect, CIO, CTO or other IT professional embarking upon your first MDM initiative. During your focused training, you'll learn the best practices every IT professional must know to fast-track success and minimize risk. This is your pre-conference opportunity to ask the questions and set your own personalized agenda to maximize your MDM San Francisco 2011 experience in the following two days. Combining presentations, small group discussions, and case studies, the MDM Boot Camp's proven agenda is practical, personal, and uniquely tailored to the needs of the participants.  Our seasoned veterans will share real world insights into:

•Establishing key MDM solution strategic planning assumptions in a rapidly churning market
•Determining MDM evaluation criteria & weighting – architectures, data models, SOA, identity management, etc.
•Reviewing case studies as templates for out-of-the-box MDM strategizing


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