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The Fairmont Royal York


100 Front Street W
Toronto, Ontario

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Thursday, June 16, 2011

11:15 AM - 12:00 PM

PLATINUM KEYNOTE # 2: DELIVERING BUSINESS VALUE WITH IBM INFOSPHERE MDM & MASTER DATA GOVERNANCE

David Corrigan, Director, Product Marketing - InfoSphere, IBM SOFTWARE GROUP
Joseph Likuski, Lead Architect, Enterprise Applications, ROYAL BANK OF CANADA

This joint IBM and customer presentation will focus on a major Canadian case study detailing the business drivers and business value that can be derived through MDM as well as the technology factors that go into a successful MDM project. As data governance is tightly linked to the success of any MDM project, learn about the key principles of master data governance - people, process and technology - and how IBM is working with its clients in these areas.  The presentation will answer these three questions:

  • Organizing for results in taking an MDM project from idea to impact
  • Leveraging the experience of hundreds of other MDM programs via implementation best practices to save time and avoid common mistakes
  • Identifying the realistic business value to be derived from an MDM program and its time-to-value

 

 

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