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The Fairmont Royal York


100 Front Street W
Toronto, Ontario

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Thursday, June 16, 2011

10:00 AM - 10:45 AM

PLATINUM KEYNOTE #1: SERVING MANY MASTERS THROUGH SOUND DATA MANAGEMENT

Randy Cuff, Director, Customer Relationship Marketing, INTRAWEST ULC
Marc Smith, Principal Solution Architect, SAS CANADA

Increasingly organizations rely on insights from their data assets to make decisions that drive value for their stakeholders.  At the same time, organizations struggle to effectively govern and manage the growing volumes of data and the voracious appetite for information and insights.  Data managers must be able to satisfy the C’s: CFO, CEO, CIO, COO along with regulatory requirements as well.  This session explores the challenges business face such as:

  • Consolidating their master data to meet the needs of many stakeholders across the enterprise
  • Learning how leading businesses today are meeting these diverse needs thorough well planned and executed data management strategies
  • Discovering how a real-life end-user, Intrawest, has overcome these challenges and their next steps

 

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