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The Sentry Series

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Wednesday, December 2, 2009

8:45 AM - 9:30 AM
Track: General Sessions View Track


Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE

MDM is particularly important in today’s increasingly complex and harsh global business landscape – in part due to increasingly demanding suppliers, trading partners, customers … as well as financial challenges and government regulations.  Despite the current economic crisis, analyst firms have declared MDM to be “recession proof” as businesses strive to dramatically reduce costs, meet compliance reporting mandates, deliver increased sales and marketing effectiveness, and provide superior service to customers and suppliers.  MDM and its variants – customer data integration (CDI), product information management (PIM), and data governance (DG) – all significantly contribute to these tactical business priorities.

Enterprise-level master DG that includes the entire master data lifecycle (creation, promotion, archiving, …) is extremely difficult to execute for a number of reasons – organizationally and technically.  Yet increasingly this is being mandated as a core deliverable of large-scale MDM projects.  Through 2009-10, both major systems integrators and boutique consultancies will focus on productizing their DG frameworks / methodologies while MDM software providers struggle to link upstream DG processes with downstream MDM hubs.  By 2011-12, all mega vendor MDM solutions will evolve from “passive aggressive DG” mode to “active DG” wherein they provide the capabilities to capture business rules which in turn are propagated into an MDM. 

 This keynote will focus on a set of strategic planning assumptions facing IT organizations during 2009-10 and beyond by highlighting:

  • Provisioning substantive amount of “master data governance”
  • Partnering with a faithful service provider
  • Betting on an odds-on favorite MDM solution (brand/architecture)


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