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The Sentry Series

Information Management is proud to offer you a three-step web seminar series tailored to CIOs, IT professionals and security officers to address the ever increasing concern of securing data across the enterprise.

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Tuesday, December 1, 2009

1:00 PM - 3:00 PM
Track: Pre-Conference Workshops View Track

WORKSHOP 2: EXTRACTING BUSINESS VALUE THROUGH QUICK START MDM & GOVERNANCE SOLUTIONS

Dileep Srinivasan, Vice President – CRM, Social CRM, Digital Marketing & MDM, COGNIZANT TECHNOLOGY SOLUTIONS

Does establishing an enterprise MDM solution feel like climbing a mountain? Is it difficult to get everyone to agree? Having trouble reconciling local needs with corporate-wide requirements? In this session, Dileep Srinivasan will draw on Cognizant’s extensive industry experience to demonstrate how implementing MDM as a ‘shared corporate service’ can make the path less rocky and lead to a successful conclusion.

MDM initiatives can be highly effective but first need to overcome perceptions of complexity and hesitation around cost and time to ROI.  Aside from technology implications, successfully deploying an MDM solution requires that multiple business units and stake holders agree on the business value that will be realized. This is where a good quick start data governance model can remove the complexities associated with data management and make the MDM ride much smoother.  Following this theme, this session explores data governance-in-a-box and other proven MDM accelerators via these topics:

  • Negotiating data ownership in a shared service environment

  • Leveraging tools & techniques to increase user acceptance

  • Promoting shared information management forums
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